Spring is here! Chilly evenings mean perfect weather for a movie night out! Here’s where to sit!

Spring is here! Chilly evenings mean perfect weather for a movie night out! Here’s where to sit!
Apr 16

If you like to geek out like us, then going to the movies isn’t just about the movie, it’s about the experience.  From selecting the flick to picking the right nosh to where you and your buddy are going to sit. Yes, a seat of space between you and a stranger is preferred, but we asked our in house audio expert, Darryl Mardirossian, where to sit in a theater to get..

well…

the ultimate bang for your buck… literally.

We’re talking where the movie isn’t just seen and heard, it’s felt. Encompassing you with gyrations and vibrations, drawing you into the storyline:

With all the talk of home theaters and handheld hoopla, some of us have forgotten how amazing it is to sit in a theater and get lost in a great movie.

But good story alone does not movie magic make. Nor does a one-liner from Samuel L. Jackson (if you are offended by foul language, please do not click on the link – parental discretion is advised). It’s being in a room with dozens of people, all feeding off the same energy.

However, few know my favorite secret to getting the most out of the movie-going experience, whether matinee or midnight premiere, and that’s where to position yourself in a theater for the best viewing experience.

There are two components to this: sight and sound. Each must be selected strategically.

Visually, sit where you’re most comfortable. Some like to be close to the screen, while others prefer to be further back. Personally, I’m a 3/4-back kinda guy. But that’s because the seats never recline enough, and I hate craning my neck. Seriously, I’m still recovering from three hours of The Dark Knight Rises.

After your eyes are happy, consider where you’ll hear the film in the way closest to how the director intended.

Finding the sweet spot in a theater is fairly simple.

First, pick a row directly in front of the surround-sound speakers on the side walls. There will be a few sets of these, and each carries the same information, so don’t sweat how far back it is.

Then, position yourself as close to the center of that row as you can.

Now sit back, relax, be patient through the half-hour of Enya and celebrity trivia if Screenfanz isn’t available at your local theater, and get ready to enjoy your movie the way it was meant to be enjoyed: with a fully balanced soundtrack!

 

Posted in Theaters | Tags: , , , , , , , , , , , , ,

The Second Screen Era: Assuring the Accessibility, Quality and Functionality of the User Experience
Nov 12

As consumer attention is diverted from TV content and advertisements because of the rise of the second screen, the industry is scrambling to create more efficient ways to target its audience and monetize on this new market. The increased demand for second screen content is reminiscent of the “dot-com era,” with startups, producers, networks, advertisers, manufacturers and providers all competing to not only re-engage the viewer, but to ensure continued use of their second screen product. With the endless availability of apps hindering what’s on TV, the next step to co-capture the user’s interest and seamlessly integrate supplementary content is Quality Control.

Evaluating second screen content for accessibility, simplicity and functionality is key, not only to generate the initial buzz, but to develop brand loyalty and sustain relevance.  Inserting a new “second screen content-creation” step in an already complex digital workflow will require standardization as well as “co-opetition” from all the competing forces. Testing protocols on user interfaces need to be established so consumers are effectively being occupied by the intended interactive content created by the producer, network or provider while connecting with their piers through social media incorporation — all the while allowing advertisers to still reach the audience via the second screen.  Verifying the operability across multiple devices will assure that the screen eco-system will be a consistent and seamless subscriber experience.

Posted in Uncategorized

An Inside Look at My Eye Media
Apr 13

Here is an inside look at MY EYE MEDIA’s state-of-the-art digital facility … where we do it, why we do it and how we do it better! Produced and directed by our very own Executive Director of Quality Assurance Dan Koontz.

Posted in Facility